Global, B2B and Service Marketing (M.Sc., KU Leuven)
This course introduces students to the foundations of global marketing (e.g., cultural dimensions), B2B marketing (e.g., buying center concept) and service marketing (e.g., how to measure service quality).
Brand Management (M.Sc., KU Leuven)
This course introduces students to the foundations of brand management, such as consumer-based and financial brand equity, brand positioning, brand extensions, brand alliances, brand architectures, and retail branding.
Self Marketing in a Digitized World (M.Sc., University of Cologne)
This course, which I teach as an external lecturer, introduces students to self marketing skills in a broader sense. We discuss how to avoid constant social media distraction, why givers, non-conformists and patient people thrive, how to find and get the right job, and what makes TED presentations special. This course was awarded the Junior Teaching Award of the Cologne Business Faculty in 2019.
Marketing Strategy Performance: Theory, Models, and Empirical Applications (PhD, VHB & EIASM)
This course, which I teach together with Simone Wies (Goethe University Frankfurt), introduces doctoral students to the most important methods and concepts of quantitative marketing strategy research.
