Media and Transfer Journal Appearences

Influencer follower count and engagement:

Influencer marketing disclosure:

  • UpNext Podcast with Gabriella Mirabelli, November 3, 2022 (also available on Apple Podcasts).
  • Video as part of the FEB Talk series at the Faculty of Economics and Business at KU Leuven, March 28, 2022.

Other influencer topics

Financial impact of market share:

Marketing and firm value:

  • Forbes, "The Intangible, Interdisciplinary, and Invisible Nature of Revenue Growth", May 14, 2024. Growth
  • Forbes, "Marketers Need To Measure Twice and Cut Once," April 25, 2018.

War in Ukraine:

  • De Standaard (in Dutch), " Zelenski zoekt 400 miljard, maar wie durft te investeren in oorlogsgebied?", September 23, 2022. 

Movie "Barbie"

  • Nieuwsblad (in Dutch), "Multinational Mattel maakt zichzelf belachelijk in 'Barbie'-film: een meesterlijke marketingtruc?", July 26, 2023.

Mass layoffs and brand equity