Published Research
- Does Bigger Still Mean Better? How Digital Transformation Affects the Market Share-Profitability Relationship
Sklenarz, Felix Anton, Alexander Edeling, Alexander Himme, and Julian Wichmann
International Journal of Research in Marketing (2024)
Featured in, e.g., Harvard Business Review, Harvard Business Manager
(Journal)
- Embracing Entrepreneurship in the Creator Economy: The Rise of Creatrepreneurs
Alexander Edeling, Simone Wies
International Journal of Research in Marketing (2024)
Featured in veto
(Journal)
- How Firm Communication Affects the Impact of Layoff Announcements on Brand Strength Over Time
Stäbler, Samuel, Alexander Himme, Alexander Edeling, and Max Backhaus
International Journal of Research in Marketing (2023)
Featured in, e.g., Harvard Business Manager, UpNext Podcast
(Journal)
- Marvelous Advertising Returns? A Meta-Analysis of Advertising Elasticities in the Entertainment Industry
Schöndeling, Andrea, Alexa Burmester, Alexander Edeling, André Marchand, and
Michel Clement
Journal of the Academy of Marketing Science (2023)
(Journal)
- Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
Wies, Simone, Alexander Bleier, and Alexander Edeling
Journal of Marketing (2023)
Winner VHB Best Paper in Marketing Award 2023
Winner AMA/Marketing Science Institute/H. Paul Root Award 2023
Featured in, e.g., Absatzwirtschaft, Horizont, UpNext Podcast
(Journal)
- How, Why, and When Disclosure Type Matters for Influencer Marketing
Karagür, Zeynep, Jan-Michael Becker, Kristina Klein, and Alexander Edeling
International Journal of Research in Marketing (2022)
Winner IJRM Best Paper Award 2022
Finalist for the
Featured in UpNext Podcast
Lead article
(Journal)
- The Marketing-Finance Interface: A New Integrative Review of Metrics, Methods, and Findings and An Agenda for Future Research
Alexander Edeling, Shuba Srinivasan, and Dominique M. Hanssens
International Journal of Resarch in Marketing (2021)
Finalist IJRM Best Paper Award 2021
(Journal) - When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship
Alexander Edeling and Alexander Himme
Journal of Marketing (2018)
Lead article; featured in, e.g., WirtschaftsWoche, Neue Zürcher Zeitung,
Finalist VHB Best Paper Award 2019
(Journal) - Over, Out, But Present: Recalling Former Sponsorships
Alexander Edeling, Stefan Hattula, and Torsten Bornemann
European Journal of Marketing (2017)
(Journal) - Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
Alexander Edeling and Marc Fischer
Journal of Marketing Research (2016)
Featured in Forbes,
Finalist Paul Green Award 2016
(Journal)
Research awards
- Winner of the Best Paper Award at the La Londe Service Conference 2024
- Winner of the AMA/Marketing Science Institute/H. Paul Root Award, Journal of Marketing, 2023
- Winner of the VHB Best Paper in Marketing Award 2023
- Finalist for the Sheth Foundation / Journal of Marketing Award 2023
- Winner of the Best Paper Award at the AMA Winter Conference 2023 (consumer behavior track)
- Winner of the International Journal of Research in Marketing Best Paper Award 2022
- Finalist for the International Journal of Research in Marketing Best Paper Award 2021
- Finalist for the VHB Best Paper Award (Winner of the Marketing Section) 2019
- Finalist for the EMAC / Sheth Foundation Doctoral Dissertation Competition 2017
- Finalist for the Paul E. Green Award, Journal of Marketing Research, 2017
- Winner of the University of Mannheim’s Institute for Market-Oriented Management Dissertation Award 2017
- Winner of the Horizont Foundation Dissertation Award 2016
- Finalist for the 2016 DMV (Deutscher Marketing Verband) Science Award